European retail in 2016: Slow but real-value growth

GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population’s total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016.

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Ipsos Global Update 2016 April

The underlying idea of Ipsos Update is simple: to present aspects of the “Best of Ipsos” in an easily digestible format. They have not tried to be comprehensive; the focus is on content which will be relevant to more than one market or specialist research area. Links are provided to the various points of view and information sources, as well as the Ipsos colleagues responsible for each piece of work. Everything here is in the public domain, so it can be shared widely with colleagues and clients. You can find the report here.

 

How to deliver total social TV measurement

There’s no denying the relationship between TV viewing and social media. And as a constant companion to TV audiences, social media has become a decisive way for TV networks, agencies and advertisers to engage audiences and derive notable value in the process. For social data to be reasonably acted upon, though, it needs to be collected in a trustworthy way, grounded in a sound methodology that reflects true consumer behavior. An analysis from Nielsen.

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US Beauty Market Gets an Uplift from Luxury and Make Up

USA is the undisputed king of beauty with the lion’s share of the global industry. Currently worth US$80 billion, the US market is expected to increase by a further US$18 billion by 2020, with a strong boost from the premium segment. Growth has accelerated significantly in colour cosmetics but still leaving room for further expansion of premium skin care. Should the market achieve growth predictions, it will have expanded by almost 45 percent in just 10 years. A very interesting chart from Euromonitor Research.

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Cracked Up – The Latest on U.S. Egg Sales

Whether hard boiled, sunny side-up, poached, scrambled or in an omelet, eggs are a popular breakfast staple around the globe. And they’re not just tasty. Eggs are loaded with high-quality proteins, vitamins, minerals, good fats and various trace nutrients and should be on consumer’s radar as an egg-ceptional superfood, that when eaten in moderation can be part of a healthy diet. A brand new report from Nielsen.

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Energy efficiency: the rise of the ‘A’ team in domestic appliances

Picture the modern, Connected Consumer: they can use their smartphones to turn down the heating at home if the sun comes out. They can pay bills online and check their bank balance. They can even monitor their home energy consumption via an app at any time of day or night.

With this level of on-demand updates and control – not to mention high energy prices and constant news stories on the need for environmental action – it is no surprise that consumers are increasingly conscious of their personal energy use.

In this blog post from GFK, we take a look at the current landscape for sales of the most energy-efficient major domestic appliances (MDAs) across Europe, together with what factors are driving or hindering sales in the different countries.

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Emerging Markets During Crisis: Business Strategy in Times of Uncertainty

A new white paper from Euromonitor International supports companies operating in emerging markets during economic crises. They´ve found that the same factors causing economic instability can offer companies opportunities to avoid these crises. From convenient and indulgent purchases to transparency, nostalgia and status, Emerging Markets during Crisis: Business Strategy in Times of Uncertainty explores key trends.

You can download the report here.

Guiding the journey for Chinese travellers

By 2020, an estimated 200 million Chinese people will travel overseas for leisure every year, more than double the number that do so today.

A huge range of players will have an interest in the choices those travelers make: from the destination they choose, to the places they visit on their trip and, of course, what they choose to buy. And Chinese travelers’ choices in all of these areas are more open than ever before. You can find the report from TNS here.

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